Soft Gums™: vegan versus gelatin. Ever asked the cardinal question?

Is there any good reason why customers should have to consume gelatin extracted from the leftover bones and skin of pork and beef? We don’t think so. Compared with existing starch- and pectin-based gummies currently available on the market, Soft Gums™ look better, taste better, and have the non-sticky, chewy texture that customers have been craving for years.

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