Gummies are the strongest growth driver

In 2015, a senior official of a leading food supplement brand owner, told that «by far the largest source of growth for the category is the gummy delivery form, growing at a plus 20% rate […]». We've attended a professional conference recently where this trend was backed up by current 2017 Nielsen Data.

Here's a link (pdf, 1.4 MB) to the 2015 OTC Category Review Report of

And here's a picture of a slide presented at a recent professional conference. The source of data was reported to be: 4 year CAGR; Nielsen latest 52 Wks - W/E 07/15/07.

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