At Innutri, we place a high priority on working with the best possible business
partners. Together, we work on achieving our mission. Please tell us about your
motives and background for collaborating with Innutri, Ms. Ilaria Zanellato.
As a creative, self-employed illustrator, working with purpose and passion is a high
priority. Why?
As a creative, self-employed illustrator, my purpose and passion are at the core of what I live for. My work is the sum of these two principles or priorities. With my sense of passion, I strive to meet the demands and goals of my clients. Passion is everything. It makes all artistic works everything dynamic and interesting. However, without a well-defined purpose, there is no clarity on what results must be achieved. It’s the engine that propels you to commitment and success.
What criteria do you use to evaluate a potential business partner or an assignment
brief?
I evaluate the project and the business partner first depends on the nature of the proposal, the target audience, and most importantly, my capabilities in that particular area or project. Then, I evaluate the business partner’s reliability and financial status. I also look at their attributes, such as their work ethic and accountability.
In order to develop a strategy, positioning, and creative concept, keen attention is
required. What skills and pre-requisites are important for you to successfully
implement your orders?
Admittedly, it is not always easy. Every job is different, depending on the project, the target group, the company, or the customer. At the same time, you never stop changing, growing, and learning. I think it’s important to have an intense dialogue with the client to understand their expectations, tastes, and preferences. The most difficult and useful thing is certainly to tune in to the customer, or to the brand – to get involved with the values relevant to the content as well as the visual mood.
Why is it easier to illustrate for a client who has high-quality standards himself?
Mutual professionalism and credibility make professionals like me feel more comfortable and confident in the project. Moreover, this is undoubtedly a type of client who actively cooperates with heart and mind. The more expertise and intensity in the collaboration, the greater the chance that the solution will convey the meaning and desired effect to the recipient.
You have done an exceptionally good job for Innutri. Why did you go to work for
Innutri with such conviction and commitment?
Thank you very much; it was a real pleasure to work for Innutri. I always try to do a good job for my clients. In general, I prefer projects that match my taste and style. Certainly, this component is also perceived in the final result.
What common values are important for you personally in a collaboration?
To me, it’s all about respectful cooperation.
What do you like most about the Innutri vision and its core values?
Certainly, the creation of a healthy, ethical and vegan option. A novelty in nutritional supplements. Also, because of the aesthetics of the product line and branding, which is undoubtedly very sophisticated and refined.
How would you describe Innutri in a short statement?
A brand that values both people’s lives and the environment.
You also know Innutri products as a consumer. Why do you like our Soft Gums and
how do you perceive the effect?
Taking Soft Gums is satisfying. They are pretty, they taste good, and when I take them, I feel good. What more could you want?
Why do you prefer to choose a product with a sustainable, vegan background?
Instead of just consuming a cheap product. I believe that today it is crucial to evaluate our choices of life and products. A little money can make a small difference in our wallet, but a sustainable and vegan product certainly affects much more for the world. In this present, we definitely need to put more emphasis on change and protecting the earth.
Have you already recommended Innutri Soft Gums to your friends?
Yes, of course! My illustrations are on these products. I’m so proud to recommend them!